1. Luone -

Luone makes stunning handmade jewellery from silver, gold, pearls and semi-precious stones. Featuring soft-whites and pale greys, the site enhances the visual imagery of the jewellery without dominating. A borderless layout squarely focusses the attention on the products, while easy-to-use shopping cart software enhances the buying experience. Brand alignment was enhanced with a customised, non-standard web font using Cufon technology. Recent changes have seen the site upgraded for PHP 5.4, and full integration with social media (Facebook, Pinterest) and email marketing management through Campaign Monitor.


1. ShadowDraw -

Offering a unique shadow analysis product for professional designers, Blad recently designed and implemented a modern site that reflected the design needs of its audience. With reorganisation of site content and the use of tags and a masthead to exploit SEO capabilities, the owner is now able to track, analyse and understand the target market segments with Google Analytics. Careful choice of keywords has seen the site increase its Google ranking, and provides a platform for sophisticated marketing campaigns, while providing a visually appealing, modern look in keeping with the targeted customer segment.


2. koolaman - silver with character -

koolaman designs

koolaman makes a unique group of silver jewellery products and previously utilised an 'off the shelf' online store as their business began operations. A recent rebranding effort implemented by an external agency saw the installation of Magento software to run the shop component of the site, and a SilverStripe CMS to manage information pages. Blad provides ongoing technical support to the high-end Magento servers, and module installation/modification.

3. Collins Street Periodontics -

A health services website requires a professional image that develops a trusting relationship between the site viewer and the owner. The periodontist running this business wanted a simple, understated site that provides patients (both existing and new) with information about the practice and its activities. As the site develops, the owner is able to add his own pages, providing additional healthcare information in an unbiased, non-marketing manner: consistent with his values as a health professional.

4. The Floral Apron -

The Floral Apron
The Floral Apron sees modern Australia revisit the nation’s past through its food. A simple, but easy-to-manage site was required by the owner to complement and enhance her existing media presence in radio and food-styling photography. Subtle integration of brand-affirming engraved style imagery (supplied by the owner's graphic designer) reinforces the messages she wishes to project in her website.

6. cosse natural cosmetics -

A simple, but expressive site was required to showcase Cosse's all-natural cosmetics. Using open source software (Wordpress) the total cost of the site was kept to a minimum, while allowing its owner full control over the contents. The result is an effective site in keeping with the owner's branding.

7. Chisholm Heights Accommodation -

Chisholm Heights
Situated in a spectacular riverside setting, the Chisholm Heights owners required a simple but communicative website for potential guests. Accentuating the area's magnificent natural assets as a gateway to Victoria's Alpine region was a key factor in the design of the site's heading area, and all site content was developed in an informative style, with clear descriptions of the accommodation's facilities and a live googlemap© for trip planning.

8. Sneaky Peek Tales -

Sneaky Peek Tales
Sneaky Peak Tales is a children's book written by author Prue Ward. A simple site for handling online sales was required in a short time-frame. Using Joomla as the content management system and a default template, the site was constructed in a couple of days and provides the author with a simple and efficient method to publicise and market the book. Using new HTML5 font attributes, the site reflects the design of the book and provides sample chapters for potential buyers to read before purchasing